Are you responsible for your brand’s social media analysis?
If you are, then you have to perform a lot of experiments to figure out the best possible strategies for your social media marketing campaigns. In fact, monitoring your audience’s behavior to observe and to act accordingly is THE SINGLE MOST important thing you can do to make social media genuinely work for you.
When it comes to achieving maximum user engagement that helps generate more sales, you need to have the proper data in front of you to make an informed decision.
For instance, which social network deserves the most of your time and investment? What are your top-performing contents out there? What’s the overall influence of your brand’s social appearance on your business?
These are just a couple of metrics essential to make a solid decision, if not bulletproof. And you need near-perfect social network strategies for your business. Cause social networks are not just some place teenagers can hang out virtually or where old friends reunite after years. These vastly influential and highly interactive platforms can either make or break age old businesses in a couple of hours!
So, to make social media work for you, you need to use some really good tools to monitor these channels. These specialized tools will do everything including keyword tracking, or analyzing user behavior, hashtags, URLs, and much more.
But there are so many tools out there in the market. And it’s not unusual to get confused picking up the right ones for your purpose, or even end up grabbing a below par tool. That’s why, to make things easier for you, we’re going to demonstrate the top social media tools specifically designed to monitor your social media activities and help you make sound and effective strategies for your social network outreach.
1. Sprout Social
If you are looking for cross-channel social media analytics, then you can easily go for Sprout Social. The choice is yours, you can either dive deep into the detailed social media performance of a single business or compare results across multiple social media channels at once. In both cases, Sprout Social can be a suitable solution for you.
You can track all your social media channel analyses from a single location including Facebook page impressions, Twitter link clicks, LinkedIn engagement, Instagram follower growth, Pinterest evaluation, and much more.
Not just that, you will get organized, easy-to-understand and presentable reports ready to be deployed in a couple of clicks. Using Sprout Social, you can generate templated reports that will save your time, as well as customized ones that can fulfill your requirements of detailed in-depth analysis. After all, truly understanding your audience in the shortest possible time is our objective here, right?
These are just a few of the advanced features Sprout Social has to offer to extract valuable social treasures. So, if you are someone interested in actionable data related to your target audience demographics, industry influencers, campaign performances, voice sharing, and analyzing consumer sentiments; Sprout Social is the tool you can pick without a second doubt!
Only a social media manager will know the pain of logging in to the company’s social media accounts around the day and post on each one of them individually.
But what if there is a solution that allows you to schedule your social media posts for the whole day, or a week or even months?
Well, there is Hootsuite for you. It’s an easy-going social media management tool for scheduling your posts across all the social networking platforms you can think of. Using this inclusive tool, you can add a wide range of streams to each social data dashboard. Moreover, you can add columns, home, timeline, list, and also schedule to create streams based on filtering.
The core component of Hootsuite is its streams. This can be more beneficial for analyzing Twitter and Facebook by setting up a stream filtered by mentions. In this case, just set up a tab for your targeted social media network on the streams page and automate it in a few minutes.
Overall, using this great tool, you will get a robust set of social management capabilities with an easy to use and clear interface.
Buffer is one of the most evolving social media scheduling tools we’ve seen over the years. You can schedule content for Twitter, Instagram, LinkedIn, Facebook, and Pinterest. The good part of Buffer is its free account, you can create a free account that allows you to post on three social media accounts and schedule up to ten posts.
There are three separate tools working behind Buffer. One is Buffer Publish, a scheduling tool for social media. Then comes Buffer Reply, a monitoring, and messaging tool for social media. And lastly, Buffer Analyze, an analytics tool for social media.
There are some other features as well, such as an RSS Feed view, installing a browser extension to save content for later, using Pablo image curator. Moreover, you will get a solid set of analytics regarding post interaction and performance.
Awario is an online marketing tool that is designed to help taking care of your brand value. This excellent tool is developed to monitor and identify your brand’s scalability online. You can learn more about how people think of your products and services. Awario analyzes contents from all over the internet as it can go through more than thirteen billion pages every day.
Not just that, there are a couple of things you can do with Awario. You can find new topics for your upcoming guest posting by analyzing relevant backlinks. Get the most relevant social insights regarding your brand’s performance, finding social media influencers using this fabulous tool.
BuzzSumo is a subsidiary of Brandwatch that operates a bit differently than the other social media listening tools on this list. The excellent part of BuzzSumo is its capacity to identify the most popular content across social media, including Facebook, Twitter, Pinterest, Reddit, and so on.
Using BuzzSumo, you can analyze your social media content in several ways. Powerful search parameters and filtering facilities make things much easier. Along with the influencer data, this tool also provides you with essential social backlink data to make an informed decision.
6. Google Analytics
By far Google Analytics can consider as one of the most underrated social media monitoring tools that most of the site owners use. Many of the website owners use this tool just for monitoring the traffic flow but this tool isn’t developed only for monitoring traffic flow.
Technically Google Analytics isn’t a social media tool, but still, it can be used to track different social media campaigns and even help you measure social ROI. You can create reports specifically for social media tracking, such as how many visitors are driven to your site from which social networking channel. You can also use UTM parameters to track and measure specific social media campaigns.
Keyhole is one of the best social media monitoring tools, especially for Twitter and Instagram users. Using this smart tool, you can look up keywords, hashtags, URLs, and usernames to analyze the user’s behavior. You can also see both the real-time and historical data very precisely.
The special heat maps feature of Keyhole allows you to show the activity levels in particular parts of the world. The good part of this amazing tool is its capability of requesting historical data using Twitter and Instagram that includes information about the number of posts, users, engagement, and influencers.
If you want to focus on Snapchat and Instagram stories, choosing Snaplytics could be an excellent option for you. This wonderful tool deals with different metrics like open and closing rates, allowing brands to see where the story engagement peaks, and you can know about the drop off rates as well.
Apparently, it seems that Snapchat might have fallen out of favor for some brands, but you shouldn’t forget that this network still boasts hundreds of millions of active users who are millennials and Gen Z. Moreover, stories are the most demanding part of Instagram promotion. That’s why you can use this tool for monitoring your social media appearance, especially for Snapchat and Instagram.
As most of the brands are trying their hands at direct social selling, you might be thinking the same for your brand as well. In this case, Curalate can serve your purpose through Instagram in the best possible way. It will serve as a hybrid storefront and maximize your sales using Instagram.
Curalate helps business owners understand which products gain the most clicks and sales. This will also enable you to track product tags and mentions to analyze the performance of user-generated content through specific campaigns.
Brand24 is a paid social media monitoring tool for marketers who are responsible for running different social media campaigns. It will provide a smart way to analyze social media data and save your countless hours.
Using this powerful tool, you can monitor keywords relating to your brand value. It’s Custom Alerts feature will keep you updated about your competitors and help you to jump in right to the point.
You can get tons of metrics, including the performance of keywords on Facebook, Twitter, Instagram, social media reach, engagement, sentiment analysis, YouTube can be measured with the volume of mentions, and so on. Moreover, metrics of engagement, influence, trending hashtags, and other analyses are some of the key features of Brand24.
Though there are an abundance of social media monitoring tools out there in the market, you can’t have a one-size-fits-all tools. Besides this third-party tool, you can use the inbuilt search analytics tool. The in-built tool may take time to work with; that’s why this article is scripted to make things easy for you.
You can take a close look at the list mentioned above and figure out the right tool for you. Every tool listed here bears a standard that will help in monitoring your social media presence as a whole. I hope this article helped you much to understand about picking the right tool for tracking social media presence.